Serina Green, MS
Director of Strategic Growth & Operations

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Serina is the Director of Strategic Growth and Operations, having joined the firm in October of 2013 after working for State Farm Insurance. She enjoys the variety her position offers each day and the opportunity to wear many shoes. She manages day to day operations and implements processes to enhance our overall efficiency. She is also supervising the firm’s strategic growth plan and works one on one with both clients and advisors to help ensure success for everyone.

Serina earned a B.S. in Elementary Education and a M.S. in Instructional Technology at Robert Morris University. She is registered through Kestra Investment Services, LLC (Kestra IS) and is a notary public. In her spare time Serina enjoys true crime mysteries, beef jerky and high-performance racing on professional tracks all across the country.

A Pittsburgh native, Serina currently resides in Mt. Washington.

A chat with Serina

What made you want a career in finance?

I didn’t always want a career in Finance. My undergraduate and graduate degrees are both in Higher Education. I really enjoy educating people and helping them achieve success. I have the opportunity to do that every day at Signature when I work with the firms’ clients to help them manage their assets and simplify their lives.

What do you like best about being a part of SFP family?

There is a strong sense of camaraderie between the employees here at Signature. We truly care about one another, help each other and work together to help ourselves and our firm become the best we can be.

On a professional level, what are your biggest accomplishments?

When I first started, I realized that there was a lot I could bring to the table from a client service and operations standpoint. I have implemented policies and procedures to streamline the firm and work more efficiently. My continued progression at the firm and advancement in my career is something that I am very proud of. I have a clear vision of where my career is headed and I am excited about the many accomplishments yet to come.

What do you love to do outside of work?

Family time is very important to me. I have a large family and I love spending as much time as possible with my six sisters and twelve nieces and nephews.

What are you passionate about in your personal life?

I try to travel as much as possible. I love experiencing new food, people, culture and adventures. I have also taken up performance racing as a hobby, and I am now the Marketing Director of the Audi Club North American Western PA Chapter.

What is your most memorable travel experience?

Several years ago I traveled to Ireland with my mother and two sisters. Our family heritage is Irish, and my mother had always wanted to visit the country. We had an amazing time touring through the towns, learning about our country of origin and spending time together as a family.


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