Serina currently serves as Chief Operating Officer of Signature Financial Planning. She provides the leadership, management and vision necessary to ensure that the Firm has the proper operational controls, administrative and reporting procedures, and systems in place to effectively grow the organization. Serina’s top priority is that Signature is providing world-class service to our clientele.
Serina previously served as Director of Strategic Growth & Operations prior to becoming a principal shareholder in 2020. She began with Signature in 2013 as a Client Service Specialist, and progressed through most of the administrative, operations, and strategic growth roles over the years.
Serina currently serves on the Board of Directors for the Sojourner House, an organization dedicated to compassionate recovery services for families. She is also the Vice President of the American Heart Associations’ Young Professionals board of the Pittsburgh chapter. Her involvement in the United Way’s Women’s Leadership Council (WLC) and mentorship of young professionals through its TOGETHER program, have been a staple of Serina’s community involvement for many years.
In addition, Serina is a Junior Achievement Inspiring Success Award Finalist, the marketing director for the Audi Club of Pittsburgh, and the founder of several women-focused networking groups.
Serina earned a bachelor’s degree in Elementary Education and a master’s degree in Instructional Technology at Robert Morris University. She is a graduate of the Leadership Development Initiative (LDI) program through Leadership Pittsburgh. Serina maintains the series 6 and 63 FINRA securities licenses and her property and casualty insurance license. She is also a notary public.
In her spare time, Serina enjoys true crime mysteries, beef jerky, and high-performance driving events. She is a Pittsburgh native and resides on Mt. Washington because we won’t let her actually live in the office.