Serina Green, MS
Director of Strategic Growth & Operations
Serina joined the Signature team in 2013 and serves as the Director of Strategic Growth and Operations. She manages day-to-day operations and implements processes to enhance the overall efficiency of the busy office. Serina is also supervising the firm’s strategic growth plan and enjoys working with both clients and advisors to help ensure success for everyone.
Serina is passionate about serving the community and currently serves on the Board of Directors for the Sojourner House, is a board member for the American Heart Associations’ Young Professionals and is a member of the United Way Women’s Leadership Council (WLC). She also enjoys mentoring young professionals through United Way’s TOGETHER program.
Serina earned a B.S. in Elementary Education and a M.S. in Instructional Technology at Robert Morris University. She is a graduate of the Leadership Development Initiative (LDI) program through Leadership Pittsburgh. This creative and innovative leadership training program has served as a model for young professionals around the country. Serina holds the 6 and 63 security licenses and is also a notary public. In her spare time Serina enjoys true crime mysteries, beef jerky, and high-performance racing on professional tracks all across the country.
A Pittsburgh native, Serina currently resides in Mt. Washington.
A chat with Serina
What made you want a career in finance?
I didn’t always want a career in Finance. My undergraduate and graduate degrees are both in Higher Education. I really enjoy educating people and helping them achieve success. I have the opportunity to do that every day at Signature when I work with the firms’ clients to help them manage their assets and simplify their lives.
What do you like best about being a part of SFP family?
There is a strong sense of camaraderie between the employees here at Signature. We truly care about one another, help each other and work together to help ourselves and our firm become the best we can be.
On a professional level, what are your biggest accomplishments?
When I first started, I realized that there was a lot I could bring to the table from a client service and operations standpoint. I have implemented polices and procedures that improve efficiency for the firm. My continued progression at the firm and advancement in my career is something that I am very proud of. I have a clear vision of where my career is headed and I am excited about the many accomplishments yet to come.
What do you love to do outside of work?
Family time is very important to me. I have a large family and I love spending as much time as possible with my six sisters and twelve nieces and nephews.
What are you passionate about in your personal life?
I try to travel as much as possible. I love experiencing new food, people, culture and adventures. I have also taken up performance racing as a hobby, and I am now the Marketing Director of the Audi Club North American Western PA Chapter.
What is your most memorable travel experience?
Several years ago I traveled to Ireland with my mother and two sisters. Our family heritage is Irish, and my mother had always wanted to visit the country. We had an amazing time touring through the towns, learning about our country of origin and spending time together as a family.